The digital media industry is a fast-paced and exciting field to be in. Whether it’s working on a website, creating an online ad campaign or managing social media accounts, professionals who have the right undergraduate degree can build a successful career in this field. Maryville University offers an online Bachelor of Fine Arts in Digital Media that provides students with the skills and knowledge needed to succeed in a variety of careers, including digital marketing and creative design.

Digital media is any form of electronic communication that uses digital technology to deliver information, data or entertainment. This can be done through a computer, smartphone or tablet, and includes anything from online articles to virtual reality. Digital media can be created, consumed, edited and stored in a much more efficient way than traditional forms of media such as books or films.

It is estimated that more than 24 hours of digital media are consumed every day. Consumers look for products and services through a variety of digital channels, including online ads, search engines, YouTube videos and Facebook posts. As such, it’s important for companies to have a strong presence across all channels of digital media.

One of the best ways to understand the importance of digital media is to consider the impact it has on consumers’ daily lives. People use digital devices at work, during commutes and when they’re out shopping or dining. They use digital communication to connect with friends and family and learn new things by watching videos or reading articles. People also interact with digital media when they play video games or stream TV shows and movies.

In addition to a wide range of entertainment options, digital media can also provide businesses with valuable tools for marketing and advertising. By leveraging the power of digital media, a business can reach a wider audience and grow its customer base.

Many large, established companies have a dominant presence in the digital media space. However, smaller, locally owned businesses can still compete with larger competitors by using the right marketing strategies and digital media channels.

For example, a local bakery can make its business more attractive to potential customers by producing unique, original content for its website and social media pages. In addition, a business can hire an experienced digital marketing professional to create a targeted social media advertising campaign that will bring in more leads and sales.

Digital marketing is an essential part of any modern business. By understanding the three types of digital media – earned, owned and paid – a business can create effective advertising campaigns that will strengthen its brand, increase engagement and drive sales. It’s important to know which types of digital media are most relevant for your business so that you can create the right advertising strategy and make the most of this fast-growing channel.